Health and consumer digital marketing to drive customer engagement
The deep knowledge of the pharmaceutical industry and a consolidated experience in the consumer field allow us to better guide pharmaceutical companies in defining and implementing digital marketing strategies and media planning in this important phase of transformation of the sector.
We support our clients thanks to the most innovative tools already in use in the consumer field and a data driven approach able to simplify the complex data analysis designed to make them understandable even to non-digital experts.
Through a deep user profiling and the analysis of the characteristics of the multi-channel ecosystem we help our customers to intercept their target and guide them towards the desired conversion.
By planning SEO positioning activities on strategic keywords and articulating paid campaigns, we help companies to be present where users are actively looking for information about them.
Media planning and buying
Healthware Engage forms part of the global health media network. We combine thorough research with market conditions and brand goal planning.
Our deep knowledge of media channels evolves continously, to include emerging channels and opportunities like wearables, native advertising, mobile, social & gaming.
Performance Marketing services allow our clients to pay only for successfully completed actions. Our acquisition campaigns are exclusively data-driven and result-oriented.
The user action is mainly based on a sale (Cost Per Sale) or a lead (Cost Per Lead). However, we also use other revenue models, including Cost Per Download.
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Contact us for further informations.