Health and consumer digital marketing to drive customer engagement
The deep knowledge of the pharmaceutical industry and a consolidated experience in the consumer field allow us to better guide pharmaceutical companies in defining and implementing digital marketing strategies and media planning in this important phase of transformation of the sector.
We support our clients thanks to well-established methodologies already in use in the consumer field and a data driven approach able to simplify the complex data analysis designed to make them understandable even to non-digital experts.
Services
Growth marketing for pharma
The sector’s digital revolution is ongoing and our approach allows companies to identify and validate, through pilot and field data analysis, the new opportunities that arise with each change.
Thanks to the development and maintenance of a secure testing environment, we form multidisciplinary teams able to facilitate the internal dynamics of digital transofrmation and new skills acquisition through an agile “learning by doing” approach.
Strategic Media planning and buying
Healthware Engage forms part of the global health media network. We combine thorough research with market conditions and brand goal planning.
Our deep knowledge of media channels evolves continously, to include emerging channels and opportunities like wearables, native advertising, mobile, social & gaming.
Strategic Media planning and buying
Healthware Engage forms part of the global health media network. We combine thorough research with market conditions and brand goal planning.
Our deep knowledge of media channels evolves continously, to include emerging channels and opportunities like wearables, native advertising, mobile, social & gaming.
Business Intelligence and Performance
The analysis and the ability to integrate data in omnichannel contexts is the basis of any business decision.
Thanks to a proprietary methodology, a specialized team and a wide knowledge of the business needs of our target market, we support our clients, through a data-driven approach, in all phases of the definition of marketing strategies, from the implementation of predictive analysis to the development of integrated measurement plans.
